As demand for more recycled materials in end products continues to rise, odour reduction has become a critical factor. It is especially relevant in applications such as automotive interiors, where the confined space makes odours more perceptible, and in food packaging, where an unpleasant smell conveys an impression of inferior quality and can instantly put customers off, potentially leading them to form a potentially long-lasting negative association with a brand. We look at some of the odour-beating additive options.

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